Digital Marketing Mastery: The Essential Skills of a Paid Media Executive

The position of Paid Media Digital Marketing Executive in Leicester presents a compelling opportunity for professionals looking to make a mark in the world of digital marketing. Your primary responsibility will be to handle marketing activities for joint venture partners like GAP. Your contributions will focus on optimizing the acquisition of new customers and the generation of sales from existing customers through various digital channels, including Pay-Per-Click (PPC) and social media advertising. This article will delve into the details of this role, the responsibilities it entails, the qualifications required, and the benefits that come with it.

Role of a Paid Media Digital Marketing Executive

As a Paid Media Digital Marketing Executive, your role will be multifaceted and dynamic. You will work on diverse aspects of digital marketing to drive the company’s profitability and growth. Here’s a breakdown of the key responsibilities:

Liaising with Agency and Data Teams

You will collaborate with the agency and internal data teams to gather essential data for campaign reports. This coordination is crucial for analyzing the effectiveness of marketing strategies and making data-driven decisions.

Partnership with External Media Agency

You will closely cooperate with the external media agency and key partners. Building strong working relationships with external partners is essential for a successful marketing campaign.

Monitoring and Optimization

Monitoring and optimizing marketing activities is a critical aspect of the role. You will work with the agency and channel manager to ensure that all campaigns are running efficiently and achieving the desired outcomes.

Exploring Innovative Opportunities

In the dynamic field of digital marketing, staying innovative is essential. You will collaborate with partners to explore new and innovative opportunities to drive marketing success.

Collaboration with Marketing and Commercial Teams

Your role will require close collaboration with the marketing and commercial trading teams. This synergy ensures that the marketing strategies align with the company’s overall objectives and brand positioning.

Qualifications and Skills Required For Digital Marketing

To excel as a Paid Media Digital Marketing Executive, you should possess a specific set of qualifications and skills. Here are the key requirements:

Academic Background

A graduate with at least one year of industry experience.
Having a strong academic foundation provides a fundamental understanding of marketing principles.

Proactive and Self-Starter

A proactive self-starter who thrives in a fast-paced environment is essential for this role. You should be self-motivated and highly organized, capable of adapting to changing circumstances and remaining composed under pressure.

Creative and Inquisitive

Creativity and inquisitiveness are assets in the world of digital marketing. A thirst for learning, coupled with a creative approach, will help you stay ahead in this dynamic field.

Communication Skills

Strong verbal and written communication skills are necessary for conveying ideas, strategies, and results effectively. An intermediate to advanced level of proficiency in Microsoft Excel is required for data analysis and reporting. Knowledge of Data studio is an advantage, as it enhances your ability to create insightful reports and visualizations.

Benefits of the Position Of Digital Marketing

Working as a Paid Media Digital Marketing Executive in Leicester offers several enticing benefits:

Performance-Based Bonus

You can look forward to an annual company performance-based bonus, providing an opportunity to increase your earnings based on your contributions to the company’s success.

Share Options

You have the option to participate in the share options program, allowing you to invest in the company’s growth and potentially benefit from its financial success.


company provides a competitive pension plan with a 3% employer contribution and a 5% employee contribution, ensuring financial security in your retirement.

Generous Holiday Package

You will enjoy 25 days of paid holiday, in addition to bank holidays. This also provides the option to buy or sell up to 3 extra days of holiday, offering flexibility to match your personal needs.

Staff Discounts

You will benefit from a 25% staff discount on a wide selection of products. Additionally, online purchases come with free next-day delivery to your desk.

Discounts on Partner Brands

Enjoy discounts of up to 25% on products from Next, Lipsy, Victoria’s Secret, and many other partner brands, enhancing your shopping experience.

On-Site Facilities

The company provides an on-site nursery, recognized as outstanding by OFSTED in all areas. This benefit eases the burden on working parents.

Professional Growth and Development By Digital Marketing

Learning Opportunities

Working as a Paid Media Digital Marketing Executive in Leicester provides an environment conducive to learning and growth. The dynamic nature of digital marketing offers continuous opportunities to expand your knowledge and skill set.

Exposure to Cutting-Edge Technology

In this role, you will be at the forefront of digital marketing technologies and strategies. Staying updated with the latest advancements in the field will be essential to maintain a competitive edge.

Diverse Projects

You will be exposed to a variety of projects and campaigns, each with its unique challenges and objectives. This diversity enables you to gain experience across different aspects of digital marketing.

Networking Opportunities

Collaborating with internal stakeholders, external partners, and agency professionals opens doors for valuable networking opportunities. Building a strong professional network can be advantageous for your future career.

Leadership Prospects

As you gain experience and demonstrate your skills, you may have the chance to take on leadership roles within the marketing team. This progression can lead to increased responsibilities and a more prominent position within the organization.

Support and Work Environment

Work-Life Balance

The generous holiday package and flexible options to buy or sell extra days of holiday allow you to maintain a healthy work-life balance. The on-site nursery and health services also contribute to a more balanced lifestyle.

On-Site Amenities

Access to on-site facilities such as a subsidised restaurant, coffee shop, and juice bar enhances your convenience during working hours. This can save you time and provide easy access to quality meals and beverages.

Employee Wellbeing

The company’s commitment to employee wellbeing, including access to a digital GP and other health services, ensures that your physical and mental health are well cared for. This support can alleviate the stresses of daily life.

Contribution to Company Success

Impactful Role

As a Paid Media Digital Marketing Executive, you play a significant role in the company’s success. Your efforts directly contribute to the acquisition of new customers and the generation of sales, which are essential for the company’s growth and profitability.

Data-Driven Decisions

Your involvement in data analysis and reporting helps the company make informed decisions. Your insights enable the marketing team to refine strategies and optimize campaigns for better results.

Market Expansion

Effective marketing initiatives lead to increased brand exposure and market expansion. By excelling in your role, you help the company reach a broader audience and potentially enter new markets.

Competitive Advantage

In the competitive landscape of digital marketing, your contributions can provide the company with a competitive advantage. Innovative strategies and successful campaigns set the company apart from its competitors.

Why This Role Matters

The role of a Paid Media Digital Marketing Executive is pivotal in the modern business landscape. Digital marketing has become an indispensable part of any company’s strategy, as it allows businesses to reach and engage with their target audience in a cost-effective and efficient manner.

Digital Marketing’s Ubiquity

Digital marketing has evolved into a powerful force, influencing consumer behavior and shaping brand perceptions. In an era where the majority of consumers spend a significant portion of their time online, your role ensures that the company remains visible and relevant.

Measurable Impact Of Digital Marketing

Unlike traditional marketing methods, digital marketing offers a high level of measurability. Your work allows the company to track and assess the performance of each marketing campaign, making it possible to refine strategies and invest resources where they yield the best results.

Innovation and Adaptability

Digital marketing is not static; it continually evolves with changes in technology and consumer behavior. Your role in exploring new opportunities and staying up-to-date with industry trends ensures the company’s ability to adapt and thrive in a rapidly changing landscape.

Meeting Customer Expectations

Modern consumers have come to expect personalized and engaging online experiences. Your role in optimizing campaigns ensures that the company meets these expectations, enhancing customer satisfaction and loyalty.

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The role of a Paid Media Digital Marketing Executive in Leicester is an exciting and rewarding opportunity for individuals with a passion for digital marketing and a desire to excel in this dynamic field. The position offers a wide range of responsibilities, requiring collaboration with internal and external teams to drive successful marketing campaigns. If you are a proactive, creative, and detail-oriented individual with strong communication skills and a proficiency in relevant tools, this position could be your gateway to a fulfilling and prosperous career in the field of digital marketing. Joining the Performance Marketing Team as a Paid Media Digital Marketing Executive in Leicester in 2023 is a path to professional growth, personal development, and financial security.

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